Artman Talks

Exploring the currents of modern China

Archive for the category “Chinese Economy”

Luxury, Brands, and Consumer Behavior with Paul French

Recorded on February 4, 2012

Google gives quite a few definition of brands and I’ll give you a few:

  1. A type of product manufactured by a particular company under a particular name
    • – a new brand of detergent
  2. A brandname
    • – the company will market computer software under its own brand
  3. An identifying mark burned on livestock or (esp. formerly) criminals or slaves with a branding iron

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